ChatGPT Ads is OpenAI's new advertising platform. We handle the whole management (strategy, campaigns, ads and tracking) so you show up right when someone is comparing, researching or deciding to buy.
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ChatGPT Ads is OpenAI's advertising platform, allowing businesses to show ads inside ChatGPT. Unlike traditional search advertising, where ads are mostly triggered by keywords, ChatGPT can take the context and intent of the conversation into account to decide which ads are relevant to each user.
For a business, this is a new client-acquisition channel: showing up while users are researching, comparing alternatives or making a purchase decision.
We handle the whole process: creating the ad account, strategy, campaign setup, defining contexts, creating ads, landing pages, conversion tracking, results analysis and optimization.
We analyze your business, your services, your competitors, your potential customers and your goals before defining anything.
We create or review your ad account and billing methods, always under your own name.
We split campaigns by product, service, location or customer type.
We identify the conversations and situations where relevant commercial intent may exist for you.
We create different messages and, when it makes sense, specific landing pages for each campaign.
We measure forms, calls and sales, and adjust campaigns and spend based on real data, not guesswork.
We analyze your business, your services and your goals to define the advertising approach.
We create the account, structure campaigns and define the contexts you want to appear in.
We publish ads, prepare landing pages and turn on conversion tracking.
We review results, adjust spend and send you clear, regular reports.
You don't need to know anything about digital advertising. We handle all the setup and day-to-day management of the campaigns.
The account and billing stay in your name. You always keep control over your spend, your data and your campaign history.
We measure real opportunities. We don't just look at clicks: leads, quote requests and sales.
Clear reporting. You'll always know how much you're spending, what opportunities it's generating and what business it's producing.
Tell us about your business and we'll tell you, with no commitment, how a ChatGPT Ads campaign could work for you.
Yes. You don't need any digital advertising knowledge or know how to use ChatGPT Ads. We handle the whole process, from initial setup to the day-to-day management of campaigns.
Usually we just need some basic information about your business: what products or services you sell, what type of customer you're targeting, which areas you operate in, what your main competitive advantages are, and what goals you want to achieve. From there we build the full advertising strategy.
Mainly you need a product or service you want to promote and a website or landing page to send interested users to.
Depending on the project, it may also be worth having:
If any of these are missing, we can put them in place before launching the campaigns.
ChatGPT Ads doesn't work exactly like a traditional search engine. The system can take into account things like the intent of the conversation, the context, the ad content, the landing page and the context settings configured within the campaign.
For example, a business that builds online stores might try to appear in conversations of users who are:
Our job is to identify these commercial situations and build campaigns around them.
No. Both platforms let businesses acquire customers through advertising, but the context is different.
On Google, a user typically types a search like "web design agency Valencia". On ChatGPT, the conversation might be: "My clinic's website is seven years old and we're thinking about redesigning it. What should we change and how much could it cost?"
Even though that person didn't search directly for "web design agency", there's a possible commercial intent there. This ability to better understand the context of a conversation is one of the main differences of ChatGPT Ads.
There's no single budget that fits every business. Investment depends on the sector, competition, location, the value of each customer and the campaign's goals.
It's usually a good idea to start with a test budget that gathers enough data before gradually increasing spend. On top of the budget paid directly to the ad platform, there's usually a fee for professional campaign creation, management and optimization.
Before starting, we clearly set out: ad budget + management fee + expected goals.
The advertising budget is used to show your ads inside ChatGPT. Depending on the campaign settings available, click-based or impression-based ad models can be used.
We manage the campaigns, but the ad account and billing stay in your company's name. That way you always keep control over your account, spend, invoices, campaigns and historical data, even if you switch providers in the future.
A professional campaign shouldn't be judged only by how many people click on an ad. What really matters is knowing how many business opportunities it generates.
For example, we analyze:
We can also set up conversion tracking to determine which campaigns and ads are driving results. The goal isn't to get lots of clicks, it's to get profitable customers.
Not necessarily. If you already have a good website, we can use it. However, in many campaigns it's worth creating specific landing pages.
For example, if a company offers web development, WordPress maintenance, ecommerce and SEO, it's usually more effective for each ad to send the user to the matching page instead of always sending them to the homepage: an ad about online stores leading to a page about online stores, leading to a quote request.
The stronger the connection between the conversation, the ad and the landing page, the better the user experience usually is.
No. No professional advertising platform can guarantee a specific number of customers without having enough data first. Performance depends on many factors: the product or service, the price, the competition, the offer, the ads, the website, the sales process, the budget, the company's reputation and the ability to turn leads into customers.
Our job is to set up the advertising correctly, measure results and progressively improve campaigns to try to get the best possible return on investment. That's why the first few weeks are also about gathering information and finding out which messages, services and types of users work best.
Full management goes well beyond just creating a few ads. Ideally it should include:
You don't need to become a ChatGPT Ads specialist. The point of working with us is that you can hand off the technical and advertising side while keeping a clear view of three things: how much you're investing, how many business opportunities you're getting, and how much business that investment is generating.